On February 8, 2016, a large-scale conference, “All Stars Meeting,” was carried out on the territory of Ecosoft's platform for employees of the Adidas Group; this conference was dedicated to the release of the new collection, SS 2016. This event brought together more than 750 people: shop managers, Moscow office employees, and territorial and regional operating managers.
During its 90 years, the Adidas Group has become a symbol of success in the sports world. The company's main principles, including desire for change, ambitiousness,and sports ethos, have remained constant—all of which, of course, was reflected in that day's concept. Conference guests expected not only fantastic presentations and speeches by company managers, but also a rich program of sports and entertainment.
At the end of the official proceedings, the best “bows” of the new collection were presented by professional dancers in a fiery fashion show. After a short break for a light stand-up meal of healthy food, the guests went out into the fresh air to enjoy various sports challenges.
During the final "Lounge Originals" party, guests celebrated the release of the new collection and enjoyed a set by progressive DJ Vaselina Moroz.