Casa Peru (“Peru House”), located in the very center of Moscow, became one of the most significant projects around the 2018 FIFA World Cup in Russia.
For guests of Casa Peru, we prepared a complete immersion in Peruvian culture, including performances by national dancers and musicians, culinary master classes given by eminent chiefs, translations of soccer matches of the 2018 FIFA World Cup, and sampling national dishes and the famous pisco.
On June 24, we celebrated Inti Raymi, the great Sun Festival, on a grand scale. On that day, the Peruvian traditions expanded beyond Casa Peru, and Red Square turned into a stage for a five-hour performance, including dancing, cajón playing, performances given by shamans, and folk music groups. The bright Sun Festival was attended by 55,000 people.
Within a space of just two days, DPG built over 1,500 m² of the Manege, where over 100,000 guests were welcomed during a period of 10 days.
Casa Peru in Moscow is an international tender carried out on a global scale among a great number of agencies. And that's why it was especially wonderful that the development of the creative ideas and implementation of this large-scale project were entrusted to nobody but us.