The Russian Investment Forum in Sochi occupies a special place in the annual calendar of big business and political establishment representatives. Such a high-level event requires an equally high-caliber level of training from its all participants (sponsors, organizers, and invited VIP guests).
In 2017, the Genesis Company was honored to become an official carrier of the Russian Investment Forum. Sponsor integration of the Genesis brand at the RIF was entrusted to DPG. Our company's responsibilities included the solemn ceremony of transferring cars to “Roskongress,” as well as the development of a creative concept of stands and the production of these stands, test drives for 150 cars from the Genesis fleet, and test drives of the new Genesis G90.
The latest technological innovations were applied to the implementation of the project. These innovations included augmented reality (AR) technology for organizing the interactive test drive. We provided each interested guest with an opportunity to take the test drive, and even create their own fragrance for the car.
In all, the forum brought together over 6,100 representatives from 63 countries, and the test drive of the Genesis G80 and G90 was enjoyed by more than 40 people.