April–June 2017 saw a big-scale roadshow of Hyundai automobiles within the FIFA Confederation Cup in Russia.
Our challenges an extremely complicated site development (building), the logistics of automobile vehicles, and a need for absolute error-free work by all promotional staff. Through DPG's efforts, a creative concept for the event was created, along with a unique design of communication materials. In addition, a CRM platform was developed to collect unique contacts. A distinctive atmosphere was assured through a targeted entertainment program and specially written sound accompaniment.