Hyundai Motor Company is one of the official partners of the 2018 FIFA World Cup in Russia™. After winning a challenging tender early in 2018, the DPG team commenced work on the creative development and implementation of Hyundai sponsorship integration at 7 stadiums in 7 cities hosting the 2018 FIFA World Cup in Russia™.
Fans from all over the world could become part of the world soccer heritage and feel a real soccer drive. Hyundai interactive entertainment stands located in commercial display areas in seven cities of Russia became a center of attraction for thousands of guests attending the World Cup—and they also gave fans an opportunity to express their best, reveal their own soccer talents, and win memorable prizes.
Those who visited Hyundai stands will always remember their moments of sports joy and excitement, the feelings of unity and belonging to the big game at that great historic event.