DPG

KFC Battle

2019 event marketing, integrated marketing communications, sport marketing
360 campaign for the KFC football and streetball Championships, including an offer for championship star mentors and a scouting system.

KFC Battle

  • 28 Cities
  • 92 063 Participants
  • 120 000 000 Brand contacts

Within the framework of the project, the creative concept and mechanics of holding the KFC football and streetball Championships in 28 cities of Russia, Kazakhstan and Kyrgyzstan were developed and implemented. Boys and girls from 14 to 30 years old could become participants. In order for the athletes to be noticed by true professionals, we have attracted the best scouts from such high-profile clubs as CSKA, Yenisei, Spartak Moscow. In addition, KFC Battle participants got a unique experience of working with real sports stars. Indeed, one of the main stellar mentors of the teams was the NBA player, Timofey Mozgov.