Audi «Iskusheniye progressom»
The creative concept and design of the «Iskusheniye Progressom» pavilion reflected Audi’s values and its mission, which is «Mission: Zero». This mission aims to achieve carbon neutrality by limiting global temperature rise and reducing CO₂ emissions.
Inside the pavilion, one could get acquainted with the new Audi e-tron S Sportback electric car and sign up for a test drive. Also, visitors could take the plastic to the vending machine for recycling.
Another element of the «Iskusheniye Progressom» space was a special digital interactive tool, with the help of which anyone could calculate their personal eco-footprint. On the big screen, the visitor answered questions about daily habits, such as: «How often do you eat meat? How often do you buy clothes?» According to the results of the CO₂ emissions scale, you could see what footprint you are leaving, whether you are closer to the global goal of reducing emissions or if you are on average in Russia (which is not the best). Each participant of the interactive was sent recommendations to reduce consumption by e-mail. The pavilion itself was made from environmentally friendly materials, which, after dismantling, were transported for recycling.