Kinder Bueno «Me-moments»
- >97% Increase content views monthly
- >67% Increase monthly reach
- >0,5% ER increase monthly
- >17% Subscriber growth monthly
We developed a communication strategy, the key message of which sounded like «To please yourself is important.» The specificity of the content was based on creating an aesthetic frame for photos, using relevant motivational quotes, writing and publishing a series of stories about ways to please yourself, preparing a series of guidelines, checklists, and much more. We also ran creative contests and giveaways to incentivize UGC branded content, such as: «Gift a box of chocolate bars for your self-care photo.»
During the implementation of the project for a period of more than six months, our team also moderated the work with feedback from subscribers in comments and private messages. As a result of the work done, the communities on Instagram and VKontakte were activated and expanded their audience. Thus, the coverage for the month increased by an average of 67%, engagement by 0.5%, and content views by 97%.