Yandex Go “Hype Delivery”
“Hype Delivery” is an idea that links all Yandex Go brand activities into the fest. Among them: the parking zone for an equipment, charging stands and a resting place — sun loungers and hammocks. At 1600 meters Yandex Go demonstrated the performances of riders in a snow-park. Photo zones and the hashtag #ДоставкаДвижа invented by the agency’s team, were a reason for UGC and mentions in social media. Activations and a built-up lounge increased the use of the application’s services.
An additional feature, building up Yandex Go from other brands at the festival, there was organized a transfer on branded shuttles specially for the guests of the festival.